Mara Licia Frigo is one of the most authoritative figures on the Italian franchising and retail network development scene, with a long career dedicated to spreading the entrepreneurial culture of franchising, particularly in the food retail sector.
Manager of Quadrante Srl, one of the first consultancy companies specialising in franchising in Italy, he has contributed over the years to the strategic development and structuring of numerous franchising systems, assisting entrepreneurs and companies in defining growth models, creating formats and building franchising networks.
Thanks to her transversal experience between consultancy, research and dissemination, Mara Licia Frigo is today recognised as an opinion leader in the franchising sector, frequently intervening as a speaker, analyst and commentator on topics related to the development of retail networks, the evolution of business models and the growth of chains in the Italian market.
Throughout his career, he has collaborated with trade associations, institutions and operators in the sector, contributing to a greater awareness of franchising as a strategic tool for business development, with a focus on the dynamics of organised catering and food retail.
Its work is characterised by a rigorous and pragmatic approach, oriented towards building solid, sustainable and replicable franchise systems, capable of generating value for franchisors, franchisees and territories.
Today he continues to be an authoritative voice in the debate on the evolution of franchising in Italy, contributing with analyses, interventions and projects to the growth of a more structured managerial culture in the catering and organised retail sector.