Simone Ciaruffoli is the founder of Burgez and the founder and creative director of the Upper Beast Side agency.
In 2003, Simone wrote, for Falsopiano, “Stanley Kubrick. Eyes Wide Shut”, a textbook in Italian universities. He was creative and production director of OVO, scriptwriter for Camera Café and television author. He has taught filmology and television editing techniques. He has studied psychology for over twenty years. He has been spin doctor of two well-known Italian politicians.
In 2020 he wrote “Marketing Luther King”, published by Upper Beast Side and “The Gospel According to Burgez” for Mondadori.
In 2021, Preview acquired the rights to “Marketing Luther King” and in April of the same year, “Marketing Luther King Reloaded” was released.
In the summer of 2023, the book “The Representation of the World”, published by Anteprima, was released.
In 2025, he founded LOVEMARKER, a company that creates original fast food brands.
