Mirco Benedetti is actively trained in two fields: the theoretical one, studying industrial design at the IUAV (later specialising in interior design), and the practical one, working in various venues on the Riviera Romagnola for more than 8 years as barman, pr and store manager. This training, together with a constant curiosity and connection with the world of venues, led him to have a distinct knowledge of the sector and the major players in the industry, always proving sensitive to new aesthetic trends, new consumer products and new formats.
After a few years of technical experience as a draughtsman/designer and project manager, he now holds the position of sales manager at AFA Arredamenti, a leading company in the customised furniture sector for commercial premises.
