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Professor of Consumer Psychology and Neuromarketing at IULM University.
Scientific Director of the Neuromarketing Research Centre Behavior and Brain Lab IULM.
Scientific Director of the Master in Food and Wine Communication, organised in collaboration with Gambero Rosso, and of the Master in Management and Communication of Made in Italy: wine and food promotion and valorisation of territorial excellence.
Member of the Scientific Committee of the Universities for Expo 2015
He has directed national research projects on the relationship between emotions, decisions and food consumption behaviour. Delegate of the Rector for Expo2015 projects and for the Evaluation of Research at the IULM University.
Co-author of one of the most widely used manuals of Consumer Psychology (published in second reprint by Mcgraw-Hill), and of Neuromarketing (in publication with FrancoAngeli) On the themes of food consumption and neuromarketing he has published theoretical and research contributions in Frontiers in Neuroengineering , in Food Quality and Preference; Journal of Global Information Management, in European Journal of Information Systems, in Food Quality and Preference, in Risorsa Uomo, and in the McGraw-Hill Psychology, Consumption and Society Series.