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Massimiliano Zucchi is the CEO of La Romana dal 1947, a company of artisan ice-cream parlours in franchising.
Being an ambitious and competitive person, he soon left the shop run by his father in the historic centre of Rimini to pursue his idea of an ice-cream parlour: a place where people can feel at home while experiencing a moment of value.
The 'Romagnolo' spirit characterises its entrepreneurial way of life, thus making hospitality one of the cornerstones of La Romana, which aspires to be recognised and remembered for offering a memorable shopping experience to its customers through proactive and warm service.
Thanks to his creativity and passion for the retail world, Massimiliano is able to bring ice cream into unusual environments: with his food tracks, La Romana has been an official partner of numerous sporting events, simply doing the best job in the world.