Coming soon
Luca Pizzighella is General Manager at Signorvino, a brand of the Oniverse Group (formerly Calzedonia Group). Signorvino is distinguished by its format combining restaurant and retail, and has reached 40 locations.
Pizzighella focuses on expansion and strategy, with plans including the opening of new shops in Italy and abroad, such as Paris and Prague. He also highlighted the importance of an integrated approach combining wine shop, restaurant and e-commerce to offer a consistent customer experience. He emphasised the goal of making wine an everyday and accessible purchase, overcoming the idea of the 'dusty cellar' and making it an easy product.