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Born in Tuscany in 1986, Gianluca Borgna discovered his vocation for hospitality after studies in psychology, marketing and HR, financed with jobs as a coach and PR. At just 33 years of age, he became one of the youngest general managers in Italy, guiding the growth of the Talassio Collection to make the group's main hotel - Grand Hotel Alassio - a landmark in the Italian luxury scene, a member of Leading Hotels of the World. Today, he is CEO of the Talassio Collection and is dedicated to the development of gentle leadership in companies and hotel schools, promoting a hospitality culture based on empathy, respect and authentic relationships through the Gentle Luxury project, born in 2020 during the lockdown.